Golf Marketing

Monday, December 21, 2009

Choosing a Hong Kong Web Design Company

Every forward thinking business needs a web design in Hong Kong, or needs to re-design their existing website at some point, and so choosing a website design company is a decision that every business needs to make at one time or another. The consequences of this decision should not be underestimated. Why is that? Well, put simply, a good website will bring in more leads and sales, and a bad one will not.

So, how can a business be sure that they are making the right decision when choosing a Hong Kong web design company?


Firstly, it is important to establish what exactly is required from the website. Rather than just guessing about this issue, a business should undertake some research about their target audience. To do this a business should contact some of their existing customers and ask them a straight question - what information and features do you expect to see on our website?

Once it is known what is required, the next step is to make a shortlist of website design companies. Such a list can be made by simply searching on Google for terms such as "website design companies" or "website designer". Lots of results will be brought up, so a little time will need to be spent looking through the websites of these companies and seeing what they have to offer.

Having made a shortlist of around 5-10 website design companies, each should then be contacted and the following should be considered...

- Do they have an extensive and impressive portfolio?
- Is there a certain feel to all of the sites they have created, or are they flexible in their designs?
- Are they willing to let any of their past clients be contacted?
- How structured is their planning process?
- How soon can they start work on the project?
- How much of the work do they do themselves and how much of it do they outsource to others?
- Do they offer assistance in getting websites listed in the major search engines?
- Do they offer the setting up of a blog as part of their design packages?
- Who owns the intellectual property rights for the finished website?
- Will they maintain the website after the initial design?
- Do they charge an hourly rate or a fixed fee?
- How much payment needs to be made upfront?
- What guarantees are offered that the project will be completed on time?

The answers to these questions should be used to narrow down the shortlist to 3 or so companies, who should then be asked to give a final quote. Prices may vary significantly, but a general ball park figure for a well designed 10 page website is around $2000. Businesses should be cautious about proceeding with a company that offers to design a website for much less than that figure because the quality of the final website may be questionable. Visit MouseCode Studio for more information about Hong Kong Web Design

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Wednesday, December 9, 2009

Golf Website Design Tips

The key to a successful online business is building customer trust. Establishing trust in the virtual world can be a difficult task because there are so many websites competing for visitors. One important method of building trust is to create a professional golf web design.

Golf business websites allow you to be available 24 hours a day, 7 days a week, so that you are able to interact with millions of potential customers from around the world. A professional website design tells a visitor that a business is secure, credible, and provides quality goods and services. A key component of internet marketing is to create a trust building your golf website. A professional golf website design should be business appropriate, well thought-out and implemented, and focused on the visitor.

To build visitor trust, a web design should utilize the following tools:

Content: A professional website should contain educational and informative articles that are relevant to the businesses vision. The articles should also be professionally written that do not contain errors.

Search Engine Rankings: Your website design should be search engine friendly so that it will achieve a high ranking. Make sure you have the appropriate key words, minimal pictures, links, appropriate domain name, a Blog, chat room, the business address, logo, and a contact email and address.

Privacy: Include a privacy policy that is clearly located on the website. Never disclose email addresses to 3rd party companies.

Email marketing: Provide your targeted audience with an "opt out" tool for your email marketing campaigns.

Encourage Visitor Interaction: Provide tools to allow your visitors to interact with the site. This can include webinars, discussion forums, surveys, comment section, polls, and contests.

Showcase Your Company: Include your company's history, mission, vision, and other important background information. Make sure you have a list of client testimonials. Display pictures of your business that includes both the interior and exterior. You can even include pictures of your employees working such as in a meeting or at their desk.

Create a Blog: Add a Blog to your site which will allow you to keep your visitors up-to-date about new products, services, upcoming events, special announcements, and positive news about the company.

Hire a Professional Golf Website Design Company: Website design companies know the "ins" and "outs" of creating a professional website. They will help determine your needs and your visitors' needs, and then design a website that is professional and user-friendly.

Visit www.back9clicks.com for more info on how to build and grow your website.

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