Five Tips for SEO

Launching an innovative golf product is undoubtedly one of the largely stressful and complex times for any golf website entrepreneur. Whether it's your first product, your fiftieth, or your hundredth, knowing just how the marketplace will react is something that you can never do through intuition alone. Although the most popular and successful golf marketing entrepreneurs are said to have the 'personal touch' that can predict a product's success, they're more than often wired up to the hard data when making any major decisions. While focus groups and beta testers are often without of the financial means of many internet entrepreneurs and marketers, it's easily possible to use the massive search traffic of Google as an useful replacement for traditional marketing test groups.

By running AdWords campaigns that are specifically targeted to your own market, you can gain some massive and valuable insights into your market's performance, consumer preferences, and general price for any product. Simply put up a series of advertisements that test for several variables of your product, either price, name, and product description, and let the results speak for themselves. Whether you're looking to sell 10 copies or 100, the information that an AdWords campaign can bring to you is priceless.

Need some guidelines? Here's a simple example, using an eBook as a demo product:

You're trying to market an eBook that you've written yourself. With five potential product names, 10 potential product descriptions, and no idea of the price, you need to gather as much information as quickly and cheaply as possible.

First, run five different Google AdWords campaigns, using the book's potential titles in the ad text or headline. Everything else on the ads needs to stay the same, and there needs to be no mention of pricing or approximate costs. See which one performs the best, and then lose the others.

Then, run your ads with ten different product descriptions. The titles and headlines should be consistent and identical, with only the advertising copy changing. Find out which product description works the best for your audience, and lose the others.

Then, run the same tests over and over again, but this time to determine price point. Set ten different prices, and see which one continually leads to most people to both click on your advertisement and read through your product description and sales copy. At the end of the page, put a "name and email" form and collect details for potential customers.

By using this simple strategy, you've created a marketing database, an easy email list, and given yourself the opportunity to market to people directly once your product launches. Not only that, you've determined the best name, description, and price for your online product. Not bad for a little AdWords spending, and certainly more cost effective than the traditional methods of gathering market information.

Original article here.

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Market Your Golf Website Online

If you're a golf business or wanting to get your companies products and services in front of golfers from around the world, get in touch with our golf marketing professionals. We have a number of turnkey golf marketing packages and plans designed to drive qualified visitors to your golf website or golf related business and get you and your brand connected with golfers on the web. Our golf marketing strategies are proven and used by smart golf business owners who want results from their websites.

Some of our plans include:

- Email broadcasts to over 50,000 golfers from around the world including 15,000 from the USA, 15,000 from the UK, 20,000 from Thailand and 10,000 from the rest of the world. We will design and send a series of email messages that get read and drive people to your website. Plans start from as low as THB 10,000 (approx USD$300)

- Cost-effective advertising on one or a combination of our high-traffic websites. With a combined 25,000 unique visitors to our clients golf sites, we can recommend a prime position and site for your target market. Start advertising and building your online presence for as little as THB 5,000 (approx USD$150) per month

- Align with one of our many golf business connections. We've helped build some of the webs most successful online partnerships and in today's conditions joining forces with another brand can be the difference between success and failure. Let us know what your golf marketing strategy encompasses and we'll see if we can find the right fit for a successful online partnership


- Want to get your golf website to the top of Google, Bing and Yahoo? Over 80% of our clients enjoy first page rankings across all three major search engines. We'll put together a comprehensive yet simple to implement plan for your website to get to the top of Google and give you best practices to ensure you stay there.

Based in Bangkok, Thailand, we can offer some of the web's most affordable online advertising and marketing solutions to forward thinking business owners wanting to market their golf products and services. Join us today and transform your golf website into one of the webs best. Contact www.back9clicks.com for the webs most affordable, efficient and effective golf marketing plans for your business.